Ever wonder how frequently marketing software is replaced?
Here's the answer.

MarTech's 2024 Replacement Survey demonstrates that it's common for marketing organizations to upgrade applications in favor of solutions with better features that integrate seamlessly with the rest of their marketing technology stacks.

Download MarTech's 2024 Replacement Survey to learn:

  • Which applications were replaced most frequently.
  • Why cost was a more significant factor this year versus last.
  • Who's becoming more influential in replacement decisions.
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